JB Mauney Net Worth 2024: How the Bull Riding Legend Built His $7 Million Fortune

JB Mauney Net Worth, Career Earnings, and How the “Michael Jordan of Bull Riding” Became the Richest Cowboy in PBR History.

The $7 Million JB Mauney Cowboy

JB Mauney, nicknamed the “King of Bull Riding,” retires in 2023 with a net worth of $7.4 million, the most in Professional Bull Riders (PBR) history. This article breaks down how Mauney made his fortune through record-breaking rides, celebrity sponsorships, and post-career ventures.

JB Mauney’s Net Worth (2024)

Sources: PBR All-Time Money List, Forbes, Mauney interviews

My Confidence Was High

Read the Story Who is the Richest Bull Rider?

How J.B. Mauney Built His Wealth

1. Unmatched Bull Riding Career

• Total Earnings: $7,448,292 (PBR records)
• Major Wins:
  • 2x PBR World Champion (2013, 2015)
  • 7x National Finals Rodeo (NFR) qualifier
  • 94 career 90-point rides (all-time record)

2. Lucrative Sponsorships

Mauney’s marketability attracted major brands:

• Wrangler: 14-year deal worth $500k+/year
• B&W Trailer Hitches: First rodeo athlete with a 7-figure deal
• Jack Daniel’s: Featured in national ad campaigns

3. Business Ventures

• Mauney’s Bull Riding Academy: Earns $200k+/year training rookies
• Real Estate: Owns 3 ranches in North Carolina and Texas
• Commentary: PBR analyst for CBS Sports

Mauney vs. Modern Bull Riding Millionaires

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Factors That Boosted Mauney’s Net Worth

1. Career Longevity

• 16 Seasons: Competed from 2006–2023 (vs. 8-year average)
• 900+ Rides: 2nd most in PBR history

2. Brand Appeal

• Personality: Known for gritty underdog persona
• Media Skills: Starred in ESPN’s *30 for 30* documentary

3. Financial Discipline

• Avoided lifestyle inflation common among athletes
• Invested 30% of earnings into real estate

Post-Retirement Income Streams

1. Bull Riding Academy

Trains next-gen riders like 2024 Rookie of the Year John Crimber.

• Cost: $5,000/student for 8-week program
• Revenue: $1.2M+ since 2021

2. Broadcasting Career

• CBS Sports Analyst: $150k/year base + bonuses
• Podcast: Mauney’s Roundup earns $50k/year via ads

3. Cattle Ranching

• 1,200-Acre Ranch: 500+ head of cattle
• Profit: $250k/year (beef and breeding)

Challenges That Impacted His Wealth

1. Injury Costs

2. Lack of Pension

PBR didn’t offer retirement plans during most of his career.

J.B. Mauney’s Legacy & Future Net Worth

At 37, Mauney’s net worth is projected to reach $10M+ by 2030 through:

• Academy Expansion: New Texas campus in 2025
• Memoir Deal: $500k advance for 2026 autobiography
• CBD Line: Launching “Mauney’s Recovery” products

JB Mauney’s net worth Proves

JB Mauney’s net worth of $7.4 million proves that bull riding can be profitable with expertise, branding, and smart investments. While new stars like Jose Witterlam may surpass his financial records, Mauney’s legacy as the sport’s first true millionaire is unparalleled.