The $4 Million Question

Chris Shivers didn't just ride bulls – he transformed how cowboys get paid. Here's how he built his $4M empire. 

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Swipe to count the millions       ->

2003: Shivers signed the sport's first 7-figure deal – changing bull riding economics forever. 

First $1 Million PBR Contract 

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$3.2 Million in Winnings 

• 2x PBR World Champion • 32 event victories • Still top 10 all-time earners 

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Business Empire

Investments include:Shivers Rodeo Co. (stock contracting)Louisiana cattle ranchReal estate portfolio 

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Source: google

The Broadcasting Paycheck

Years as CBS/PBR analyst added: • $200K+ annual salary • National recognition • Endorsement leverage 

Still Cashing Checks 

Lifetime deals with: • Resistol Hats • Wrangler Jeans • Yeti Coolers 

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Lifestyle & Legacy

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• Family-focused in Louisiana • Coaching next generation • Philanthropy through bull riding 

Could You Follow His Path? 

Tag someone who needs financial rodeo wisdom! #CowboyMoney 

Source: google