The $5.5 Million Question

Justin McBride didn't just ride bulls—he turned 8 seconds of danger into a $5.5M empire. Here's the breakdown.

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Riding Career Earnings

2x PBR World Champion (1M+ prizes) • 32 Event Wins • All-time #4 PBR money winner

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CBS Sports Paycheck

12 years as lead analyst earned: • $500K/year salary • Bonus coverage deals • ESPN '30 for 30' appearances

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1,200-Acre Money Maker

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His Elk City ranch generates: • $300K+/year in cattle • Breeding stock sales • Corporate retreats

Sponsorship Royalties

Lifetime deals with: • Wrangler (6 figures) • Resistol Hats • Yeti Coolers

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Business Ventures

• McBride Rodeo Schools • Whiskey brand investments • Youth rodeo sponsorships

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PBR's Wealthiest

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1. JB Mauney (7M) 2.JustinMcBride(5.5M) 3. Chris Shivers ($4M)

Your Turn to Ride

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Tag someone who thinks they could last 8 seconds! #RodeoRich # Omakstampede 🎟️ See PBR live