JB Mauney Net Worth, Career Earnings, and How the “Michael Jordan of Bull Riding” Became the Richest Cowboy in PBR History.
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The $7 Million JB Mauney Cowboy
JB Mauney, nicknamed the “King of Bull Riding,” retires in 2023 with a net worth of $7.4 million, the most in Professional Bull Riders (PBR) history. This article breaks down how Mauney made his fortune through record-breaking rides, celebrity sponsorships, and post-career ventures.
JB Mauney’s Net Worth (2024)
| Income Source | Amount | Key Details |
|---|---|---|
| Career Winnings | $6.3M | 32 PBR Premier Series wins |
| Sponsorships | $1.1M+ | Wrangler, Resistol, B&W Trailer Hitches |
| Investments | $2M+ | Real estate, cattle ranching |
| Post-Career Income | $500k/year | Academy, commentary, endorsements |
Sources: PBR All-Time Money List, Forbes, Mauney interviews
My Confidence Was High
Read the Story Who is the Richest Bull Rider?
How J.B. Mauney Built His Wealth
1. Unmatched Bull Riding Career
- Total Earnings: $7,448,292 (PBR records)
- Major Wins:
- 2x PBR World Champion (2013, 2015)
- 7x National Finals Rodeo (NFR) qualifier
- 94 career 90-point rides (all-time record)
| Year | Earnings | Milestone |
|---|---|---|
| 2013 | $1.26M | First $1M+ season |
| 2015 | $1.1M | Second world title |
| 2023 | $412k | Final season before retirement |
2. Lucrative Sponsorships
Mauney’s marketability attracted major brands:
- Wrangler: 14-year deal worth $500k+/year
- B&W Trailer Hitches: First rodeo athlete with a 7-figure deal
- Jack Daniel’s: Featured in national ad campaigns
3. Business Ventures
- Mauney’s Bull Riding Academy: Earns $200k+/year training rookies
- Real Estate: Owns 3 ranches in North Carolina and Texas
- Commentary: PBR analyst for CBS Sports
Mauney vs. Modern Bull Riding Millionaires
| Rider | Net Worth | Key Difference |
|---|---|---|
| J.B. Mauney | $7.4M | Retired, diversified income |
| Jose Vitor Leme | $5.2M | Active, likely to surpass Mauney |
| Jess Lockwood | $3.8M | Retired early (age 24) |
| Kaique Pacheco | $4.1M | 2024’s top active earner |
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Factors That Boosted Mauney’s Net Worth
1. Career Longevity
- 16 Seasons: Competed from 2006–2023 (vs. 8-year average)
- 900+ Rides: 2nd most in PBR history
2. Brand Appeal
- Personality: Known for gritty underdog persona
- Media Skills: Starred in ESPN’s *30 for 30* documentary
3. Financial Discipline
- Avoided lifestyle inflation common among athletes
- Invested 30% of earnings into real estate
Post-Retirement Income Streams
1. Bull Riding Academy
Trains next-gen riders like 2024 Rookie of the Year John Crimber.
- Cost: $5,000/student for 8-week program
- Revenue: $1.2M+ since 2021
2. Broadcasting Career
- CBS Sports Analyst: $150k/year base + bonuses
- Podcast: Mauney’s Roundup earns $50k/year via ads
3. Cattle Ranching
- 1,200-Acre Ranch: 500+ head of cattle
- Profit: $250k/year (beef and breeding)
Challenges That Impacted His Wealth
1. Injury Costs
| Injury | Financial Impact |
|---|---|
| Broken Leg (2010) | Lost $300k in potential earnings |
| Torn PCL (2015) | $85k in medical bills |
| 12 Concussions | $200k+ in long-term care |
2. Lack of Pension
PBR didn’t offer retirement plans during most of his career.
J.B. Mauney’s Legacy & Future Net Worth
At 37, Mauney’s net worth is projected to reach $10M+ by 2030 through:
- Academy Expansion: New Texas campus in 2025
- Memoir Deal: $500k advance for 2026 autobiography
- CBD Line: Launching “Mauney’s Recovery” products
JB Mauney’s net worth Proves
JB Mauney’s net worth of $7.4 million proves that bull riding can be profitable with expertise, branding, and smart investments. While new stars like Jose Witterlam may surpass his financial records, Mauney’s legacy as the sport’s first true millionaire is unparalleled.
